BRAVADA operates Kardashian Retail Project in Las Vegas

BRAVADA Muscle Flex Inc. The Kardashians, The Mirage, a wholly owned subsidiary of MGM Resorts International, TLK Fusion and BRAVADA International jointly announced that they have signed a partnership agreement to open what is being described as an exciting project that is certain to create extraordinary international appeal and demand at The Mirage in Las Vegas.

The project is a “Kardashian-specific retail project” that will be operated by BRAVADA International, a publicly traded Los Angeles-based company, specializing in media and women’s health, fitness and lifestyle. TLK Fusion, a Los Angeles-based company known for its ability to strategically fuse brands with celebrities and media, has created this concept and shall be the exclusive marketing and public relations firm for the project. More details of the project will be provided at a press conference that will be held on Monday, June 28, 2010 at 1:00 PM at The Mirage in Las Vegas.

BRAVADA International will be the exclusive operator of this Kardashian retail project and will work closely with The Mirage, Kris Jenner, and TLK Fusion in developing and operating what BRAVADA CEO Danny Alex describes as one of Las Vegas’ most prestigious and world-class retail destinations for all that is “The Kardashians” and more—a lot more. It will be a “must-see” tourist destination in the heart of The Mirage.



Read More.. @ Fibre2fashion

View More Images



Image Source: http://www.kimkardashianfan.net/

Fragrance, candy & music to come under name of Mariah Carey

Elizabeth Arden, Inc. and Bazooka Candy Brands, a division of Topps Company, Inc., announced a strategic partnership for the launch of Mariah Carey's new candy-inspired fragrance collection, Lollipop Bling. This partnership represents the latest innovation from Elizabeth Arden, bringing together three powerful entities--fragrance, candy and music--under the name of one superstar, Mariah Carey.

Mariah Carey has always been an incredible partner for Elizabeth Arden; her approach to fragrance creation is authentic, incorporating her life experience into her brands. Lollipop Bling was inspired by the fun and playful nature of Mariah's marriage proposal - an engagement ring hidden inside an iconic Ring Pop lollipop package.

"As an artist, I'm always looking for unique business models to connect with my fans and reach out to new segments of the audience, through different creative endeavors in music, partnerships or fragrances," said Mariah Carey. "That's why I'm so excited for everyone to experience Lollipop Bling for the first time! I think this line really comes with a fresh approach that is both innovative and accessible to my loyal fan base and beyond, but will bring something new to the market with a well-rounded, universal appeal."

Mariah Carey's Lollipop Bling, a trio of candy-inspired fragrances, is a breakthrough concept unique to both the fragrance and candy categories. The collaboration between Elizabeth Arden and Topps sets apart this fragrance launch in a competitive marketplace.

"At Elizabeth Arden, our strategy is to develop innovative brand experiences for our customer," said Scott Beattie, Chairman, Chief Executive Officer and President of Elizabeth Arden. "In today's dynamic and competitive environment, we must continue to evolve and execute at a higher level than is expected by our retail partners and consumers. Lollipop Bling is innovative and delivers something truly unique to the category."

The inspiration for Lollipop Bling, Mariah Carey's marriage proposal, and the brand story will be told in multiple ways. Each fragrance purchase will include a Ring Pop, and the national advertising features Mariah Carey wearing Ring Pops. The fragrance and packaging are candy- and flavor-inspired, and an interactive online experience will also incorporate the Ring Pop inspiration.

Read More...

Image Source: http://www.in.com/

Diesel Intimate underwear Spring Summer 2010

Diesel Intimate underwear Spring Summer 2010

To view more Click here Diesel Intimate underwear Spring Summer 2010



Fibre2fashion world's leading b2b marketplace for fashion, textile and apparel industry.

Shakira Launches Waka Waka Soccer Shirts

Mango—Spain’s second largest exporter of fashion — and Shakira’s Barefoot Foundation are launching a small collection of solidarity T-shirts inspired by the official FIFA World Cup anthem “Waka Waka.” Profits from the sales of the “Waka Waka” T-shirt will be donated to initiatives for elementary education in South Africa. One of the schools to receive the profits is the South Africa East Observatory School, also supported by UNICEF, which cares for children who have been orphaned or displaced by civil war or by the loss of their parents to AIDS. A total of four t-shirts, two models for women and two models for men, bearing the printed slogans “Waka Waka” and “This Time for Africa,” have been exclusively designed for the occasion. The models will go on sale at all Mango stores, and via its webpage from June 10.

Shakira, who is originally from Barranquillas, Colombia, created the Barefoot Foundation to seek education and nutrition opportunities for vulnerable and displaced children in Colombia and the rest of the world, in order to produce citizens committed to peaceful co-existence. About the T-shirt initiative, she says, “The true spirit of this World Cup involves making a lasting contribution. We can add to the legacy of this historic moment a platform committed to providing quality education for the children of South Africa and to ending poverty and inequality wherever they exist.” All proceeds will be donated directly to the Barefoot Foundation, which will allocate the funds to selected schools in South Africa.



The artist considers the World Cup event as an emblem of the integration of different cultures and explained that “Waka Waka” tries to represent the African spirit. Shakira explains, “I grew up dancing to African and Afro-Colombian rhythms in my country. I believe that we are all bound to Africa by an umbilical cord, and this song has sounds from Cameroon and sounds from the Caribbean. [. . .] It is a syncretism of many influences, all connected to Mother Africa.”



Shakira sung “Waka Waka (This Time for Africa),” on June 10, 2010, in Johannesburg during the official opening concert, here are the few snaps while ceremony when made the Africa Live in Soccer with Waka Waka...

Shakira will sing once more at closing ceremony of FIFA Football World Cup 2010 on July 11.



Read More about Shakira Mango Waka Waka Shirts Colletion by Mango @ Fibre2fashion.com



Original Source

IMG Sources:

http://www.lagranepoca.com/articles/2010/06/12/4720.html

http://www.vigilantpress.com/shakira-rocks-world-cup-kickoff-concert-with-waka-waka/2237.html

Calvin Klein falls in love with Lara Stone

Calvin Klein, Inc., a wholly owned subsidiary of Phillips-Van Heusen Corporation, unveiled the company’s Fall 2010 global advertising campaigns for Calvin Klein Collection, ck Calvin Klein, and Calvin Klein Jeans, which will each be seen in a mix of media around the world later this fall.



Model Lara Stone -- considered to be one of today’s most high profile models -- will be featured exclusively in the Fall 2010 advertising campaigns for each of the Calvin Klein Collection, ck Calvin Klein, and Calvin Klein Jeans global advertising campaigns.



Ms. Stone, who has a long-standing relationship with the house, was featured exclusively on the Calvin Klein Collection runway for the Spring 2007 show and walked again in the brands’ Fall 2008 show, before appearing in advertising campaigns for Calvin Klein Jeans (Fall 2007), and ck Calvin Klein beauty (Fall 2008). She has been photographed by many of today’s most important photographers and has been featured on the covers of the world’s most prestigious fashion magazines, including numerous international Vogue covers (France, UK, Italy, and Japan), as well as covers of French ELLE, V, i-D, Numero, LOVE, and W. Ms. Stone is currently ranked as the #1 female fashion model in the world by the industry website, Models.com.



The Fall 2010 global print advertising campaign for women’s Calvin Klein Collection was shot by photographers Mert Alas and Marcus Piggott in Los Angeles, California and features Ms. Stone, in a stark, androgynous, black and white setting.



The ck Calvin Klein Fall 2010 advertising campaign was photographed by Fabien Baron in San Pedro, California on the site of a former factory, and features Ms. Stone, alongside models Abbey Lee Kershaw, Christopher Michaut, Oleg Antosik, and Chinese model, Yin. An old industrial factory served as the backdrop for the campaign, setting the tone for the film noir inspired imagery, which will be featured in global print and outdoor advertising across Europe, Japan, and Asia.



The Fall 2010 global print and outdoor advertising campaign for Calvin Klein Jeans was shot by photographers Mert Alas and Marcus Piggott in Los Angeles, California, and features Ms. Stone with several male models, including A.J., Sid Ellisdon, Grayson Vaughan, and Eric Anderson. The bold black and white imagery features the brands’ latest introduction, Calvin Klein Jeans X, a new jean engineered to enhance and maximize aesthetics in a sultry way, with a lean and slim silhouette.



Additionally, the Fall 2010 global print campaign for men’s Calvin Klein Collection was shot by renowned photographer Steven Klein in New York City and features model David Agbodji. Mr. Agbodji most recently appeared in the Spring 2010 advertising campaign for the brand and opened and closed the men’s Spring 2010 and Fall 2010 runway shows.

Read More...

Fiona is new face of H! by Henry Holland swimwear - Debenhams

Fiona Kennedy has been unveiled as the new face of the Debenhams' designer collaboration H! by Henry Holland high-summer swimwear range. Spotted by Henry Holland himself, Fiona is set to become the envy of fashion-followers across the country.



Henry Holland commented, "Fiona caught my eye immediately with her entry for our original 'Find a Face' competition. She looks lively, happy and fun so I thought she'd be the perfect girl to represent the new H! swim range."



Fiona entered a competition to have her face included in a one-off print designed by Henry Holland and used on a handbag and scarf in the Autumn H! by Henry Holland range. Henry was impressed with Fiona's entry and decided to approach her to model his high summer swim range.



Sasha Nagalingham, swimwear buyer at Debenhams, said, "At 5'4" Fiona might not meet traditional criteria for a professional model, but she is beautiful, a natural on set and has a great personality - she's someone the H! customer will really relate to.



"Looking at the images she produced, you wouldn't think for a moment Fiona had never set foot in front of a camera."



Fiona Kennedy, said, "I was a little dazed when I got the call - it was completely unexpected. I've never done anything remotely like this before.



"I'm a secret nerd, with a naturally small frame and never in a million years would I have thought I'd be modeling swimwear, especially for such big names like Henry Holland or Debenhams.



"On the day, I was extremely nervous, but after a couple of hours I just let my hair down and got in to the swing of things - it ended up being so much fun"

Read More..